Business Cloud Tech Tech, Business Updates and News Fri, 13 Oct 2017 11:09:18 +0000 en-US hourly 1 5 Ways to Improve Online Marketing Fri, 13 Oct 2017 11:09:18 +0000 In the modern day market, many companies in Melbourne are now venturing into digital marketing. This is because lots of people can easily access internet on a daily basis. Brands such as Amazon are some of the companies that have heavily invested in digital marketing like SEO, Adwords & Social Marketing, something that has successful paid off. People search for products and services via the internet. This introduces us to the importance of online marketing strategies in Melbourne, Australia.

As noted earlier, lots of businesses and companies are now venturing into online marketing. It is hence important to master the art of effective content marketing. We’re going to guide you through various tips that you can use to develop your online marketing strategies.

  1. Market Study

This is the number one thing that one needs to focus on. Compare your products against the market you are intending to venture int. it’s recommended to offer products and services that many people within your market niche needs. Do proper research on the number of competitors you’re likely to encounter on your region.

  1. Use Social Networking Platforms

The power of social media in modern-day life cannot be assumed. Using social networking platforms in developing your business is thus a good idea. Twitter, Facebook, LinkedIn, and Pinterest are some of the social media platforms one may use in a bid to reach more potential customers in Melbourne, Australia.

  1. Develop Your Website

Another important element is website design. If your website isn’t that appealing, your potential customers will surely transfer to other websites without necessarily looking on the information available in your website. A potential customer won’t bother to clock through your website if the first impression is discouraging. A good website will always attract customers to your page. Your website should also be professionally tailored to reflect on the type of your business. Try and focus on font size, style and color.

  1. Target Audience

When advertising, be sure of your target audience. Google and Facebook are the leading social networking brands. Through Google Ad, one can target specific people who are inclined on the products and services you may be offering. Apart from Google Ad and Facebook, you can as well post advertisements on other sites that are related on your products.

  1. Creating Informative Contents

A good website design without relevant, informative content will attract no one. Informative contents definitely helps in attracting more customers. Such contents are enjoyable to read. Try and give your customers not only the best, but also unique contents. A customer who comes across unique and informative content is likely to recommend you to his friends.

]]> 0
UX Design, Usability Testing: Are They Necessary? Mon, 25 Sep 2017 10:12:55 +0000 “Your most unhappy customers are your greatest source of learning.” – Bill Gates

One of the most important parts of designing an effective website is UX design. The primary purpose of a website is to act as a virtual shop front and convince visitors to the site to answer the call to action. It does not matter whether the call to action is to sign up for a newsletter or to purchase goods or services.

 If your website does not appeal to its target audience, they will not stay on your site long enough to respond to the site’s message and intent. Therefore, it makes sense to do everything in your power to ensure that your site’s user experience is top class.

UX design and usability testing

By looking at the definitions of both UX design and usability testing, the importance of website user testing is highlighted. Fundamentally, these definitions provide us with a reference point for why they are essential elements of the website development lifecycle.

UX design

While Don Norman was the Vice President of the Advanced Technology Group at Apple, he defined UX Design as the“judicious application of certain user-centred design practices… and use of certain methods and techniques that are applied to… produce cohesive, predictable, and desirable effects in a specific person, or persona (archetype comprised of target audience habits and characteristics).”

In other words, it has been determined that certain design best practices ensure that a website is user-friendly and designed in such a way that it will encourage a visitor to convert into a returning customer.

Furthermore, the primary objective of any website is to drive sales and increase a company’s profitability.  Don Norman’s definition also shows that user-centric design is based on personas or user-types.

The complexity of this definition also shows UX design is best left to qualified, experienced design experts working with a UX agency Sydney.

Usability testing

Usability or user testing is the process whereby real users navigate around the website and answer its primary call-to-action. Test use cases are designed with the aim of testing individual processes as well as the end-to-end functionality of the site. Any challenges or problems that occur are noted, and the website is sent back to the design team for re-evaluation.

It is not a bad thing when a site’s user experience comes back as negative. As the quotation mentioned above by Bill Gates notes, negative usability reviews are an opportunity to ensure that, once the site goes live, it is intuitive and easy for visitors to use.

Final words: The necessity of UX design and usability testing

It is a simple matter to conclude that if UX design and the consequent UX design testing are not included as key cogs in the website’s development’s lifecycle, there is very little chance of the site performing its primary function, that being one of the main drivers of sales to the business.

While it is also easy to take shortcuts during the UX design phase, it is also critical to spend the necessary time ensuring that the website’s intuitiveness and usability are not compromised.

]]> 0
5 Sure-fire Digital Marketing Tips in Australia Sun, 24 Sep 2017 10:49:25 +0000 Are you an Australian entrepreneur and seeking to expand your business? As the market becomes very competitive, you need to devise ways of attracting more customers for your business. If you want to boost the revenue, then you should adopt good SEO strategies. Most of the Australian businesses are reaping huge profits because they have embraced digital marketing. Here are sure-fire tips that can help you move your business to the next level.

#1. Improve broadband connectivity

Unfortunately, most Australian businesses have low broadband connectivity. In this case, running a business without proper internet connectivity has rendered most digital entrepreneurs helpless. Therefore, you should consider installing a fast and reliable broadband connectivity for your business.

#2. Optimize your website

You should hire a reputable SEO agency to customize your website for greater visibility in the online space. In this case, you will have a website that is not only useful but user-friendly. Moreover, you have to post content about your products and services.

#3. Use social media platform


Social media offer lots of opportunities for Australian businesses. Nowadays, most of the people have subscribed to one or more social media platforms. In fact, most of the digital agencies are using these platforms to attract more customers. All you need is to create attention-grabbing content and post it on platforms such as Twitter or Facebook. People will like your products while referring them to your friends. Within a short time, your post will go viral hence more potential clients for your business.

#4. Optimize the display of your products

Instead of using the conventional display for your products, you should consider adopting the 3D technology. In this case, you can visually engage the shoppers and bring your products to life. The customers will thoroughly check the product before making a purchase. This technology has been shown to increase the conversion rates significantly.

#5. Adopt a working strategy

Extensive research on your competitors will help you devise the best strategies to outsmart them. Find out the weakness of your competitors and capitalize on that. On the other hand, you can look at the best performing business and emulate them. Also, you can use the knowledge of reputable SEO agencies to boost the organic rankings for your business.


You are on the path to success if you follow the above tips for digital marketing in Australia. In this case, you will be assured of improved online presence hence exponentially increasing your sales. It is only your customers who will be satisfied, but you will also smile all the way to the bank.

]]> 0
Relevant details to know about CRM advertising Tue, 12 Sep 2017 08:07:34 +0000 For media and advertising agencies, client communication is essential, so finding a solution that allows you to establish that effective on-going customer contact is probably your main desire. Well, with the help of a CRM system, you can reach your target audience in a more effective and convenient way. CRM advertising tools can push your media agency in the right direction, speeding up your process towards client and profit increase. If the topic has caught your interest, learning a few insights about what CRM systems can do for your business will probably help you out. Here are the most relevant details to know on the subject:


Marketing automation

Handling each of your sales and marketing processes manually can truly affect the productivity of your agency, which will naturally slow down the further development of your business. One of the strongest benefits that CRM programs have to offer is the possibility to automate a great deal of these processes. When one of your leads crosses thresholds, for example, the system can automatically send alerts to your sales staff, and thus encourage them to initiate contact. Tracking viable leads will be much easier through marketing automation.

Increasing customer engagement

Because a CRM software product allows you to increase business awareness, enable automated alerts, and most of all ensure consistent and effective messaging, benefiting from holistic customer insights, it will automatically lead to an increased customer engagement. The data compiled by your CRM system gives you the chance to listen and later understand better the needs and requirements of your clients. This will determine you to put together the type so messages each client is more likely to resonate with, and thus, you will be turning leads into increased engagement. The outcomes will be:

  • Increasing likelihood of conversion
  • Customer loyalty
  • Future spend
  • Becoming a customer advocate

Through increased customer engagement, you will be reaching your ultimate business goals, and all of them due to the usage of a CRM advertising solution, such as that offered by Bpm’ online, Capterra or other options.

Maximizing the benefits of CRM

By the proper usage of a CRM advertising solution, you can maximize each advantage that this type of system has to offer.

  • Reducing time spent on marketing tasks and increasing productivity

Because your sale team will no longer need to enter contact information manually, no more time will be wasted. Just by entering a new lead into a CRM, several other assignments will be triggered automatically.

  • Nurture leads

The majority of leads will not be ready to sign a contract upon first point of contact, so nurturing constant communication will be the right way to maintain a proper sales pipeline. CRM will allow you to communicate strategically with leads, until they become clients

These are the most important aspects your business should know about CRM advertising. If you want to increase your sales, and attract new clients, using a CRM solution might be exactly the thing you needed. By choosing the right software product, you will benefit from a wide range of advantages, and you can ultimately create a unified database that contains comprehensive info about each one of your clients. Search for the best CRM system, such as the one provided by Bpm’ online, and you will notice its benefits as soon as you implement this solution.

]]> 0
Effective Tips To Heighten Your Search Engine Ranking Mon, 28 Aug 2017 09:34:04 +0000 Did you know that there is still a chance to take your search marketing strategy into a higher level with the help of SEO Company? SEO is a process whereby a website is able to achieve higher position in SERP or Search Engine Result Page and the website is also given the chance to get promotional achievement.

Whether it is for promotional or online marketing reason, business owners always make sure that they will be able to find professional SEO developer. Through internet marketing, businesses and organizations are given the chance to grow through online. Also, SEO Company plays a very important role in marketing every business. Hire the Result Driven SEO for the best seo services in Sydney.

So are you now ready to heighten your search engine ranking? If so, you must continue reading.

DIY or Professional SEO

SEO or Search Engine Optimization is one of the best strategies that you can employ in order to uphold website exposure by means of higher visibility in various search engines. This is also used in order to achieve great increase of traffic. This strategy can be in 2 ways, it’s either you do it yourself or you ask the help of an SEO Company. If you are not that much skilled in doing this, it would be better if you will entrust it to the company as they know all the important things to do in order to take your search marketing into another level.

Let the Pro do it for you

SEO for small business in Sydneycan help you in improving the rankings of your website as well as your marketing level. Through their help, your website will become friendly with search engines, interesting, useful, helpful, leverage well-written and even entertaining content, which then leads into effective link building. Every SEO Company is aware of search engine algorithms which allows them to efficiency strategize and increase the search engine ranking of your website. If you are going to do it alone, you will be required to study and understand how it search engines ranks sites and how it works however if you will let the company work on it, you will be able to save your time.

All-in-One SEO Solution

Also, if you are going to hire an SEO Company, the time that you have saved from doing this can be reserved for other important matter regarding your business. The company is already responsible in the content marketing healthcare, process of optimization, marketing and ranking concerns. You will no longer think of these issues since the company can already work with it efficiently. The company is equipped with systems as well as detailed processes in order to their work correctly. They will provide you with periodic reports and updates particularly in the development of your search marketing as well as in the improvement of your rankings in the search engines.

With a reliable SEO Company in Sydney, there is nothing to worry about the process of taking your search marketing level on the higher level. The company can handles issues related to SEO. They can provide you the assurance that in just few days, you will already achieve the improvement of development that you have been waiting for. You will surely like how they work and how their strategies and techniques create big impact in the stand of your business.

]]> 0
Payroll Advantages of Using Temp Workers Sat, 05 Aug 2017 08:18:23 +0000 You are a small business owner looking to hire one or two key people. You have a couple of choices. First, you can go straight to a direct hire situation in which you advertise online, interview a number of candidates, and make your hiring choice. Your second option is to hire a temporary worker you may be able to convert to a permanent hire later on. Which choice is better?

Neither is necessarily the right choice in every situation. Like just about everything else, circumstances vary from one employer to the next. But there are definite benefits to the temp worker option. Those benefits should at least be considered before deciding on a hiring strategy.

Immediate Benefits of Temp Workers

The benefits of hiring temp workers that might be converted down the road can be divided into two categories. The first covers the immediate benefits in the short term. To fully understand these immediate benefits, consider what actually goes into hiring and onboarding.

It takes money to recruit. It takes time to go through resumes, conduct interviews, and eventually hire. Upon hiring a permanent employee, companies immediately start paying taxes, workers’ comp insurance, unemployment insurance, and any benefits due the new worker. It all adds up to a significant investment in an employee who may not necessarily work out.

Hiring a temp worker can save quite a bit of time and money in the short term. How so? BenefitMall, a Dallas company offering payroll and benefits administration services, explains that the law considers temporary workers employees of their individual agencies. If your company brings on a temp, that worker is the legal employee of the temp agency. That means the agency:

  • Handles all the recruiting, interviewing, and hiring;
  • Handles payroll processing, tax payments, and reporting; and
  • Pays for unemployment insurance, workers’ comp, etc.

The temp agency essentially absorbs all the immediate costs of bringing on a new employee. Yes, your company has to pay a fee for that temp worker based on your contract with the agency, but you will not have to invest the time and resources involved in bringing on the new hire. This ultimately saves money.

Long-Term Benefits of Temp Workers

Employers enjoy long-term benefits of going the temp route as well. For example, there is no risk of investing a lot of time and resources in an employee who does not work out. If the temp just is not a good fit, he or she can be dismissed in favor of a new worker sent by the agency.

A second benefit comes into play when temp workers are converted to permanent hires. Simply put, the onboarding process is a lot easier in temp-to-permanent hire conversions. For example, the temp agency can transmit data to the payroll department, thus eliminating errors.

Yet another benefit comes into play in terms of the time and resources put into employee training. Once a company determines that a temp worker is a good fit, there is a greater willingness to invest in training a worker who has shown him or herself to be a good fit for the company. At the same time, using temp workers makes it possible to hold off on advanced training until management is confident that an employee will work out.

Hiring temporary workers who will later be converted to permanent hires is not the best way to go for every employer in every situation. Sometimes the direct hire model is better. Even so, both options have to be considered so as to do whatever is best for the employer at that time.

]]> 0
How To Effectively Maintain An Online Presence Fri, 04 Aug 2017 12:20:31 +0000 When it comes to online presence you can’t afford to miss out anything if you have a small business. Most people use the internet to find local businesses within their area. And the most basic and fundamental level is having a social media which is linked to your business page in some way. Some more advanced measures include:

Having an online team

This will vary or depend on the size of your business otherwise the team may just be you.  You could hire someone as well if you can’t afford a whole team. The individual or individuals should be well equipped with information regarding online marketing such as knowing how to deal with SEO Crawler web spider. Once you get a talented person who can handle all the heavy lifting then you can take a breather. The varied personnel you may need include:

  • Web designer
  • Online marketer
  • Content writer
  • Social media manager

Creating a website

This one is important to ensure that you stay on toes with the demands and pressure from the business. You’re required to make posts to bring traffic so as to garner a well-deserved reputation. If you have a team already, the web designer will definitely take care of this task and help in creating a professional site.

Monitor your progress

Keeping track of how you’re doing will help you in knowing if there are any loopholes or stuff missing out on key elements. This way you can never go wrong with the frequent updates from Google and adapt best practices.

Keeping on with it

Once your online presence is well established, put in a lot of effort and time in creating relevant, timely and unique contents to keep it smooth running. People lose interest if they can’t find intriguing information that makes them want to come back for more.

]]> 0
Steps You Should Follow For Successful Rebranding Tue, 27 Jun 2017 11:59:55 +0000 If the image of your firm is something you do not want to be represented with, as it does not show what your company is all about, maybe it is time to think about rebranding. There are many ways you can do so, and one of them is by calling a branding and marketing agency like BrandQuest and hiring a consultant to help you out.

What is a brand?

Before you start your journey of rebranding your company and finding a new image, you should know what a brand actually is. A brand is not just a logo, name, tagline or even the newest marketing campaign, a brand is the soul of your company and it represents everything you and your company stand for.

Create a brand that perfectly shows what your company stands for

  1. Shape the brand

Before you can rebrand your company’s image, you need to have ideas, and they need to be unique. This is why gathering a bunch of your best workers is a good idea, as all of you can sit down and brainstorm. If you do not have any experience when it comes to rebranding, do not worry, because you will always have an option of hiring a professional to help you out.

  1. What does the public want?

Since the success of your brand depends on the public and their wishes, you should try to see what they think. You can do this by calling, making an online survey, sending emails, or asking them on your website/blog for their opinion.

  1. What isn’t working?

If you already have a business, then you already have a brand. Before you create a new image for your company, you need to see what is wrong with your current brand. This means finding out why is it not popular to the audience and what can be changed.

  1. Change everything

If you are thinking of rebranding your company’s image, do not leave some parts out. You should go about this wholeheartedly and make sure that you change everything. People will get confused if they see your new brand in some places, while they see the old brand in other.

  1. What is your story?

Your brand’s message, look and feel should be able to convey a great story that will make your audience remember the brand in general. Try creating a relatable story that shows the message that your brand and company are trying to tell.

  1. Keep promoting your brand

Even if does not get successful as fast as you might want it to, you should not give up hope. If the brand that you have created perfectly depicts a picture of your product and company, you should keep supporting it!

Allow your employees to help you out

  1. Social media is the key

One of the best ways that you can show people your new brand, is the Social Media. There are many means of social media where you can share your new brand and its message; for example, Twitter, Instagram, Facebook, your blog… etc.

Final word

For those of you who want to rebrand, but you do not know where to start, you should call the corporate rebranding Sydney agency, that will help you by sending one of their trained professional consultants. There is nothing wrong with hiring a professional to help you out at the beginning as you struggle to make everything work.

]]> 0
How To Deploy Openstack Mon, 12 Jun 2017 08:50:18 +0000 More and more people are opting for the cloud in order to help their businesses save time, money, for the ability to work remotely, and employ a disaster recovery plan. When you have to deploy and maintain a cloud infrastructure for the first time, you may feel at a loss as to where you should start. It requires both coordination and the mobilization of resources and you have to adapt the openstack to meet your specific needs for accessibility, storage capacity, security, and more.  As well as managing the individual services the cloud provides you with, you will also have to orchestrate it so that everything works well together. To make Openstack deployment easier, it’s advisable to use openstack deployment tools.

With no one size fits all installer for everyone to use, there are a lot of different options to choose from. Before settling on the right tools for you, there are few questions you will need to ask yourself. The first should be whether you have the internal expertise you need for Openstack deployment or whether you need to call in outside help or provide additional training. If you already have database administrators, there’s a good chance you can use your existing database rather than needing to start afresh. However, bear in mind that you may also need plugins so that everything works seamlessly.

Selecting tools that you already have the internal expertise for will make the transition a lot easier. Look for tools that have the same CI or CM tools so that your existing services can be integrated and supported by the Openstack deployment. Keep in mind that although there have been numerous advancements, it’s still not an easy task for someone to deploy an Openstack on a private cloud that is scalable without prior knowledge. It’s a process that can take months to prepare.

Once the deployment has taken place, you need to ensure that you already have a plan in place to maintain it. Check that you have the best configurations for your IT staff with the right features you need to make changes to update the initial changes in the settings. Being able to add and remove nodes with ease is also a necessity, which is why you want to ensure you have ascertained who is going to be responsible for any upgrades and alterations.

There are numerous upgrades available regularly so you have to decide whether you want to upgrade each time there is a release and whether the latest release is something you need for the day to day running of your business. Before any upgrades, you need to think about what deployment tools you have used and ensure they are supported. Any time you set aside for any upgrades and initial deployment should be planned out in advance to avoid downtime at your busiest times.

]]> 0
Why should you refer to DailyHosting for Honest Reviews? Mon, 05 Jun 2017 12:16:29 +0000 With the introduction of different website hosting service providers to accounting software and everything, we see on the internet. It is not always easy for us to know about every service we see and also it is absolutely not economical for us to try every service to see if it is suitable for us. Here comes in DailyHosting with their amazing and detailed reviews that truly help us to make the right choices for ourselves.

What is DailyHosting?

Founded in the year 2003, received its significance in 2014 as a rightful reviewer of different businesses. The company which has a foothold in Web Hosting business for the past 14 years is also a site full of honest and detailed reviews of many different websites of the web hosting service industry and more. DailyHosting strives to bring the most real of review available and have intent to deliver the best suggestions that fit your choice or requirement in the field of web hosting and also the requirement in the field of accounting for your small business or even personal financing.

Top 3 Reviewed Web Hosting Service providers

The web hosting reviews on DailyHosting is dynamic in. This reviewing website keeps a close eye on the market to seek web hosts that are excelling in dedicated hosting, affordable hosting, reseller hosting, e-commerce hosting and much more. Here are the current top 3 hosting websites as reviewed by DailyHosting.

  • FatCow
    • Unlimited Storage
    • Unlimited bandwidth
    • Free and multiple domains
    • $3.15 mo for Starter Pack
    • 30 days Trial
  • BigCommerce
    • Best for online store
    • cPanel
    • $29.95 mo
    • 15 days Trial
  • BlueHost
    • Unlimited bandwidth
    • Free domain
    • cPanel
    • Free site builders
    • $3.49 mo
    • 30 days Trial

DailyHosting serves with atleast 10 reviews on every website hosting companies. They make sure that the plans fit our budget and also provide guidelines on how you can register for thedomain name, which web host should you choose. They have gallons of information regarding the web hosts and are happy to share it with us. The customer feedback in very crucial for them and also customer assistance is one of their primary mottos. Such niceness!

]]> 0